3R’s – Company Pillars
- Updated and Effective as of
Brand and Platform Structure For Times Merit Influencer (TMi)
By Chidiebube Uzodinma, Founder
Welcome to TMi
Look, we get it. Life moves fast, and somewhere between your morning coffee and your evening scroll, you forget to take care of you. That’s where we come in.
Times Merit Influencer (TMi) is a lifestyle platform built on one simple idea: you deserve to be the best version of yourself—and we’re here to help you get there. No BS. No gimmicks. Just honest guidance on how to live better, feel better, and actually enjoy the ride.
What We’re About: I.M.P.A.C.T
I – Influencing
We’re not here to tell you what to do. We’re here to show you what’s possible. Real self-care isn’t just about face masks and bubble baths (though we love those too). It’s about making choices that actually work for your life, not someone else’s highlight reel.
M – Minds
Your mindset matters. Like, it really matters. We’re all about helping you shift your perspective from “I can’t” to “why not?” Because once you change how you think, everything else starts to fall into place.
P – Promoting
We don’t just share content—we share real content. The kind that feels like it’s coming from a friend who actually gets it. No fluff, no filler, just the best stuff you’ll actually want to read.
A – Authenticity
Everything we recommend has been researched, tested, and vetted. We don’t promote something just because a brand paid us to. If it’s not good enough for us, it’s not making it onto our site.
C – Curating
There’s a lot of noise out there. Our job? Cutting through it to bring you what actually matters. Consider us your personal filter for all things lifestyle.
T – Transformation
Here’s the thing: we’re not promising overnight miracles. Real change takes time. But if you’re ready to start that journey, we’ll be right there with you every step of the way.
How We Pick Products: The TMi 3Rs System
Ever buy something based on a five-star review, only to realize it’s total garbage? Yeah, us too. That’s why we created a system that actually works.
Step 1: Research (We Do The Homework)
What are people saying?
We dive deep into real customer reviews—not the suspiciously perfect ones. We look at what people actually love, what they hate, and whether the hype is real.
Best-selling status
If everyone is buying it, there’s usually a reason. We track which products are flying off the shelves and factor that into our ratings.
Industry recognition
Does the word beauty love and want it? Did it win any awards? We pay attention to what the pros are saying, not just random influencers with discount codes.
Social media buzz.
Let’s be honest, if it’s trending on TikTok, we’re checking it out. We monitor what’s actually going viral (and what’s just a paid promo).
Step 2: Review (The Real Test)
Does It Actually Work?
We’re not here to write poetry about a moisturizer. Does it do what it says? Is it worth the money? That’s what we’re finding out.
Will it last?
Nobody wants to spend $50 on something that breaks in a month. We look at durability, quality, and whether you’ll still be using it a year from now.
Is It Easy to Use?
If you need a PhD to figure out how to use it, it’s not on our list. We prioritize products that fit seamlessly into your life.
Step 3: Recommend (Only The Best)
Top Scores Only
We don’t recommend everything. Only the products that score highest on our system make the cut because your time (and money) matter.
Final approval
Before anything goes live, our team gives it a final check. If we wouldn’t buy it ourselves, we’re not recommending it to you.
Tailored for You
We’re not trying to be everything to everyone. Our recommendations are specifically curated for people who want real results, not empty promises.
The Bottom Line
Every product on TMi has gone through research, review, and rigorous testing. No shortcuts. No sponsorship influence. Just honest recommendations from people who actually care about what you’re buying.